TRANSPARENCY
Privacy Policy | Data Protection
Our Commitment to Your Privacy
At Raíz Selvas, we deeply respect your privacy and are committed to protecting the personal information you share with us when you use our website. We operate under the strictest standards of confidentiality and in compliance with current Mexican data protection laws, ensuring that your information is handled transparently and securely at all times.
Information We Collect
To give you an exceptional shopping experience, we may collect the following categories of information:
Contact and Shipping Information: Full name, email address, shipping and billing addresses, and phone number.
Payment Information: Sensitive credit and debit card data is processed directly by our payment gateways, which are certified under strict international banking security standards (PCI-DSS). Raíz Selvas does not store your full card numbers on its servers.
Technical and Browsing Information: When you visit our store, we automatically collect information about your device, IP address, browser type, time zone, and the cookies installed. As you browse, we also collect information about the products you view, which websites or search terms referred you to our store, and how you interact with the site (such as clicks, time spent on pages, and cart abandonment).
How do we use your information?
We use the information we collect strategically and securely for the following purposes:
Essential Operations: To process your orders, manage shipping to your address, and provide you with top-notch customer service.
Profiling and Experience (CRM): To create customer profiles in our private CRM (Customer Relationship Management) system, which helps us understand your preferences, keep track of your history, and personalize your user experience.
Targeted Advertising: To show you specific ads or marketing messages we believe may interest you through external platforms such as Google, Facebook, and Instagram.
Brand Communications: To send you emails with news, promotions, and brand information (only if you have given us your prior consent).
Fraud Prevention: To evaluate device information and IP addresses in order to detect potential risks and fraudulent transactions, and to improve the overall security of the site.
Sharing Data with Third Parties
To run our technology infrastructure and provide you with excellent service, we share only the strictly necessary data with third parties who assist us in our operations. This includes:
Logistics Providers: We share your shipping information with carriers (for example, DHL) solely to create shipping labels and deliver your orders.
Marketing and Analytics Tools: We share browsing data and purchase events with platforms such as Google (Google Analytics, Google Ads) and Meta (Facebook/Instagram). These tools help us understand how customers interact with the store and measure the effectiveness of our campaigns.
Internal Management Systems: Your data is stored and managed in encrypted form in our proprietary CRM to track B2B and B2C sales.
Note: We require all of our technology and logistics partners to comply with legal standards for data protection and confidentiality.
Protecting Your Information
We use state-of-the-art technical, physical, and administrative security measures to protect your personal information against unauthorized access, loss, alteration, disclosure, or destruction.
Cookies and Advanced Tracking Technologies
Our site uses cookies and similar cutting-edge technologies to improve browsing and enhance our digital tools:
Essential and Performance Cookies: Needed to remember the contents of your cart, keep your session active, and personalize your experience in the store.
Pixels and Tags: We use the “Meta Pixel” and “Google Ads” tags, which record your activity in our store (such as viewing a product or completing a purchase) to measure the performance of our ads and show you relevant advertising.
Conversions API (CAPI): In addition to the Pixel, we send events server-to-server in encrypted form. This ensures the accuracy of our analytics while protecting your identity more robustly, without relying solely on your browser’s cookies.
ARCO Rights (Your Rights over Your Data)
In accordance with Mexican law, you have full control over your information. You have the right to know what personal data we hold about you and how we use it (Log In). You also have the right to request that your information be corrected if it is outdated or incomplete (Rectification); to have it deleted from our records when you believe it is not being used properly (Cancellation); and to object to the use of your personal data for specific purposes (Opposition).
To exercise any of your ARCO rights, or if you have any questions about this policy, you can contact us by sending a formal request to:
Email: clientes@raizselvas.com
Phone / WhatsApp: Email support
Users are completely free to set their browser to block cookies and to manage their ad preferences directly in the Google and Meta privacy settings.
Updates to This Policy
We reserve the right to update this privacy policy from time to time to reflect changes in our technology, operations, or legal and regulatory requirements. We encourage you to check this page regularly.
Documents to verify Store and Distributor accounts
To verify an application, we may ask for your tax status certificate (Constancia de situación fiscal), proof of address, and an official ID for the representative. Social media profiles or a website are optional.
Documents are used only to verify identity and business profile, prevent fraud, and manage the B2B relationship. They are kept with restricted access in the site's administrative systems and, when applicable, added to our internal CRM.
Reviews are carried out by authorized staff. We do not use external artificial intelligence services to analyze or store these documents. You can exercise your ARCO rights by writing to clientes@raizselvas.com.
