TRANSPARENCY
Privacy Policy | Data Protection
Commitment to your privacy
At Raíz Selvas, we deeply respect your privacy and are committed to protecting the personal information you share with us when using our website. We operate under the strictest confidentiality standards and in compliance with current Mexican data protection legislation, guaranteeing transparent and secure handling of your information at all times.
Data we collect
To provide you with an exceptional shopping experience, we may collect the following categories of information:
Contact and Shipping Information: Full name, email address, shipping and billing address, and phone number.
Payment Information: Sensitive credit or debit card data is processed directly by our certified payment gateways under strict international banking security standards (PCI-DSS). Raíz Selvas does not store your full card numbers on its servers.
Technical and Navigation Information: When you visit our store, we automatically collect data about your device, IP address, browser type, time zone, and installed cookies. Additionally, as you browse, we collect information about the products you view, what websites or search terms referred you to our store, and how you interact with the site (such as clicks, time spent, and cart abandonment).
What do we use your information for?
The information collected is used strategically and securely for the following purposes:
Essential Operations: Process your orders, manage shipments to your home, and offer you top-notch customer service.
Profiling and Experience (CRM): Create customer profiles within our private CRM (Customer Relationship Management) system, which allows us to understand your preferences, track your history, and personalize your user experience.
Targeted Advertising: To provide you with targeted advertisements or marketing communications that we believe may be of interest to you through external platforms such as Google, Facebook, and Instagram.
Brand Communications: To send you emails with news, promotions and brand information (only if you have given us your prior authorization).
Fraud Prevention: Evaluate device information and IP address to detect potential risks, fraudulent transactions, and improve overall site security.
Transfer of Data to Third Parties
In order to operate our technological infrastructure and provide you with excellent service, we strictly share only the necessary data with third parties who assist us in our operations. This includes:
Logistics Providers: We share your shipping information with parcel companies (e.g., FedEx) exclusively for generating shipping labels and delivering your orders.
Marketing and Analytics Tools: We share browsing and purchase event data with platforms like Google (Google Analytics, Google Ads) and Meta (Facebook/Instagram). These tools help us understand how customers interact with the store and measure the effectiveness of our campaigns.
Internal Management Systems: Your data is stored and managed in encrypted form in our proprietary CRM for B2B and B2C sales tracking.
Note: We require all our technology and logistics partners to comply with legal standards for data protection and confidentiality.
Information protection
We use state-of-the-art technical, physical, and administrative security measures to protect your personal information against unauthorized access, loss, alteration, disclosure, or destruction.
Cookies and Advanced Tracking Technologies
Our site uses cookies and similar state-of-the-art technologies to improve navigation and enhance our digital tools:
Essential and Performance Cookies: Necessary to remember the contents of your cart, keep your session active, and personalize your in-store experience.
Pixels and Tags: We use the "Meta Pixel" and "Google Ads" tags that record your activity on our store (such as viewing a product or completing a purchase) to measure the performance of our ads and show you relevant advertising.
Conversion API (CAPI): In addition to the Pixel, we send events from server to server encrypted. This ensures the accuracy of our analytics while protecting your identity more robustly, without relying solely on your browser's cookies.
ARCO Rights (Your Rights over your Data)
In accordance with Mexican law, you have full control over your information. You have the right to know what personal data we hold about you and what we use it for (Access). Likewise, it is your right to request the correction of your information if it is outdated or incomplete (Rectification); that we remove it from our records when you consider that it is not being used appropriately (Cancellation); as well as objecting to the use of your personal data for specific purposes (Opposition).
To exercise any of your ARCO rights, or if you have any questions about this policy, you can contact us by sending a formal request to:
Email: clientes@raizselvas.com
Phone / WhatsApp: [YOUR_HELP_NUMBER]
The user has complete freedom to configure their browser to block cookies, as well as manage their ad preferences directly in the Google and Meta privacy panels.
Updates to this Policy
We reserve the right to update this privacy policy periodically to reflect changes in our technological, operational, legal, or regulatory practices. We recommend that you review this page regularly.